Growing Business Innovation Creating, Marketing and Monetising IP【電子書籍】

＜p＞Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.＜/p＞ ＜p＞In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.＜/p＞ ＜p＞The aim of ＜em＞Growing Business Innovation＜/em＞ is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。
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