Unlocking the Customer Value Chain How Decoupling Drives Consumer Disruption【電子書籍】[ Thales S. Teixeira ]

＜p＞＜strong＞Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about itーwhile highlighting the specific strategies potential startups use to gain a competitive edge.＜/strong＞＜/p＞ ＜p＞There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years.＜/p＞ ＜p＞As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world．．．楽天市場のショップで商品詳細の続きを見る