Customer Relationship Management The Foundation of Contemporary Marketing Strategy【電子書籍】[ Roger J. Baran ]

＜p＞This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.＜/p＞ ＜p＞Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:＜/p＞ ＜ul＞ ＜li＞＜/li＞ ＜li＞Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM＜/li＞ ＜li＞New material on big data and the use of mobile technology＜/li＞ ＜li＞An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today＜/li＞ ＜li＞A broader discussion of the relationship between CRM and the marketing function, as well as its implications fo．．．楽天市場のショップで商品詳細の続きを見る