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<p>This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.</p> <p>Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.</p> <p>To feel the impact a Quote can have, here are three You've Quotes from this book:</p> <p>'The first thing you've got to remember is that it's your clients' money you're spending. - Richard Morris Hunt'</p> <p>'Old age is like everything else. To make a success of it, you've got to start young. - Theodore Roosevelt'</p> <p>'You've got to learn to survive a defeat. That's when you develop character. - Richard M. Nixon'</p> <p>Three characteristicsーone, contagiousness; two, the fact that little words can have big effects; and three, that insi...楽天市場のショップで商品詳細の続きを見る