The Curve Turning Followers into Superfans【電子書籍】[ Nicholas Lovell ]

＜p＞＜em＞The Curve＜/em＞ by Nicholas Lovell is a breakthrough business idea: Chris Anderson's ＜em＞The Long Tail＜/em＞ meets Seth Godin's ＜em＞Purple Cow＜/em＞＜/p＞ ＜p＞＜em＞The Curve＜/em＞ is a new way of doing business and of seeing the world.＜/p＞ ＜p＞For most of the last century, companies strived to sell more and more products at uniform prices. But the future of business is about variation: tailoring products for customers of all stripes, and letting your biggest fans spend as much as they like on things they value.＜/p＞ ＜p＞＜em＞The Curve＜/em＞ shows us not to be afraid of giving some things away for free. The internet helps you forge direct relationships with a vast global audience, and take them on a journey from freeloaders into superfans. Value lies in how you make people feel, by building communities, bespoke products and experiences. Small numbers of high spenders are enough to fuel a profitable business.＜/p＞ ＜p＞In games, free is becoming the norm, but some people now spend hundreds or tho．．．楽天市場のショップで商品詳細の続きを見る