Services Marketing Essentials You Always Wanted to Know Service Quality Models, Pricing Strategies, Marketing Mix, Consumer Perception, and Service Design【電子書籍】[ Vibrant Publishers ]

＜h4＞＜strong＞Service Quality Models, Pricing Strategies, Marketing Mix, Consumer Perception, and Service Design. A deep dive into the theory and practice of Services Marketing＜/strong＞＜/h4＞ ＜p＞＜strong＞Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.＜/strong＞＜/p＞ ＜p＞Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.＜/p＞ ＜p＞This book will help you to:＜/p＞ ＜ul＞ ＜li＞Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence＜/li＞ ＜li＞Learn the different models of service quality＜/li＞ ＜li＞Gauge．．．楽天市場のショップで商品詳細の続きを見る