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<p>If you are a Business Unit executive or P&L manager, you are, by definition, responsible for the profit and loss results of your organization. This often puts managers in a very awkward and uncomfortable position. To be successful they need an ability to influence revenue creation, but may discover they have no control over the Sales or Marketing functions within their organization that typically produce those revenues.</p> <p>How can someone be expected to manage results when they do not control the mechanisms that the drive results?</p> <p>On the other hand, even if you do have some degree of control over Sales and Marketing, you still may not have a sufficient background in Sales & Marketing concepts necessary to help you manage and leverage that part of your business to drive the results you need.</p> <p>In the course of this Guide, you will discover a number of useful insider secrets, including:<br /> *the 2 most important things you need to drive sales (hint, it’s not salespeo...楽天市場のショップで商品詳細の続きを見る