Authentic Healthcare Marketing【電子書籍】[ Brandon Edwards ]

＜p＞＜strong＞In today's "post-truth" era, with distrust of institutions and experts at an all-time high, healthcare organizations face unprecedented challenges in connecting with the communities they serve.＜/strong＞＜/p＞ ＜p＞Drawing on more than three decades of healthcare marketing experience, Brandon Edwards reveals why traditional approaches no longer work and provides a roadmap for authentic engagement that builds trust, drives growth, and fulfills your mission.＜/p＞ ＜p＞Inside, you'll discover:＜/p＞ ＜ul＞ ＜li＞Why many consumers have tuned out traditional healthcare marketing＜/li＞ ＜li＞The five essential mile markers of authentic healthcare marketing＜/li＞ ＜li＞How to blend emotion and facts to create messages that truly resonate＜/li＞ ＜li＞Strategies for reaching skeptical audiences across different channels＜/li＞ ＜li＞Methods to measure what actually matters to your C-suite＜/li＞ ＜/ul＞ ＜p＞Whether you're a CMO, Marketing Director, or Healthcare C-Suite Executive, this book provides the framework ．．．楽天市場のショップで商品詳細の続きを見る