Marketing Plans for Services A Complete Guide【電子書籍】[ Malcolm McDonald ]

＜p＞Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.＜/p＞ ＜p＞The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.＜/p＞ ＜p＞The world renowned authors also tackle key organizational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organization development stages; marketing orientation.＜/p＞ ＜p＞Marketing Plans for Services is for marketers in the service sector an．．．楽天市場のショップで商品詳細の続きを見る