Conversations on Managing Media【電子書籍】[ Darren Woolley ]

＜p＞At TrinityP3 we are inspired by the power of marketing to change cultures, change behaviours, change perceptions ? to change the world. But too often, the potential of marketing goes unrealised due to confused objectives, a shortage of resources, and a thousand other obstacles. The previous book was a collection of conversations on how to manage the marketing process to achieve the full potential that marketing delivers. The idea was to have the kinds of conversations that we rarely get the time to have, about the possibilities offered by marketing, and the many challenges facing marketing. This edition are conversations on the challenges facing, what is often the largest single marketing investment, managing media planning and buying. The popularity of the Conversation books, and the Managing Marketing podcast, is testament to the quality of the conversations we are having. Rather than a session being treated as an interview, based on a series of questions, the discussion starts an．．．楽天市場のショップで商品詳細の続きを見る