Price Management Strategy, Analysis, Decision, Implementation【電子書籍】[ Hermann Simon ]

＜p＞In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice.＜/p＞ ＜p＞Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, ＜em＞pretium＜/em＞, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet.＜/p＞ ＜p＞Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, an．．．楽天市場のショップで商品詳細の続きを見る