A / B Testing The Most Powerful Way to Turn Clicks Into Customers【電子書籍】[ Dan Siroker ]

＜p＞＜strong＞How Your Business Can Use the Science That Helped Win the White House＜/strong＞＜/p＞ ＜p＞The average conversion rateーthe rate at which visitors convert into customersーacross the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.＜/p＞ ＜p＞What's the solution? A/B testing.＜/p＞ ＜p＞A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.＜/p＞ ＜p＞In the past, marketing teams were unable to unleash the power of A/B testing ．．．楽天市場のショップで商品詳細の続きを見る