Data-Driven Public Relations Research 21st Century Practices and Applications【電子書籍】[ Jim Eggensperger ]

＜p＞The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with sophisticated algorithms, today’s PR professionals are data-driven in virtually everything they do.＜/p＞ ＜p＞Data-Driven Public Relations Research is the first book for PR students and practitioners to offer an overview of these new practices as well as a glimpse into the future of these new applications, including "big data" and some of the applications from real-world PR campaigns and strategic planning. It includes contemporary cases involving brand name companies who are blazing new trails in the use of metrics in public relations.＜/p＞ ＜p＞This book presents a practical, accessible approach that requires no prior training or experience, with easy to follow, step-by-step measurement examples from ex．．．楽天市場のショップで商品詳細の続きを見る