Outsmart Your Instincts How The Behavioral Innovation? Approach Drives Your Company Forward【電子書籍】[ Adam Hansen ]

＜p＞＜strong＞Evolution is killing innovation!＜/strong＞＜br /＞ “Just trust your gut” is great advice when your instincts tell you to run from a lion in the jungle. But when it comes to thinking innovatively about your business, those same instincts can be your own worst enemy. Cognitive biasesーthe instinctual mental shortcuts we all have in our brains that shape how we see and respond to the world around usーcan also be the archnemeses of innovation/innovative thinking. New ideas appear too risky. Data gets discounted if it doesn’t match the hypothesis of the researcher. And even like-minded innovation enthusiasts can find that enacting disruptive change is tough when they all see things the same way.＜br /＞ It’s time to let go and learn a new way to think.＜br /＞ Created by innovation experts, ＜em＞Outsmart Your Instincts＜/em＞ cleverly merges behavioral science with business savvy. Using the trademarked Behavioral Innovation? model, the authors provide an in-depth examination of eight unique ．．．楽天市場のショップで商品詳細の続きを見る