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<p>This book is the outcome of an idea, and the idea is very simple. It is that the best way to understand the dramatic transformation any idea can bring and to successfully bring ideas across, is to think of them as profound insights and moments of clarity often disguised as wit, captured in one single Quote.</p> <p>Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.</p> <p>To feel the impact a Quote can have, here are three Origin Quotes from this book:</p> <p>'Science always has its origin in the adaptation of thought to some definite field of experience. - Ernst Mach'</p> <p>'I have thus given you a full statement of all that I know respecting the origin of Mormonism. - Charles Anthon'</p> <p>'Yet did that Antiochus, who was also called Dionysius, become an origin of troubles again. - Flavius Josephus'</p> <p>Three characteristicsーone, contagiousness; two, the fact that little words can have big effects; a...楽天市場のショップで商品詳細の続きを見る