Consuming Life【電子書籍】[ Zygmunt Bauman ]

＜p＞With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market.＜/p＞ ＜p＞The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live.＜/p＞ ＜p＞In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnecte．．．楽天市場のショップで商品詳細の続きを見る