Building Reputational Capital Strategies for Integrity and Fair Play that Improve the Bottom Line【電子書籍】[ Kevin T. Jackson ]

＜p＞In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In ＜em＞Building Reputational Capital＜/em＞, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to lasting success. Based on extensive research and real-world experience, ＜em＞Building Reputational Capital＜/em＞ reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to e-commerce tips--that cultivate the hid．．．楽天市場のショップで商品詳細の続きを見る