Soul, Inc. A Copywriter's Guide to Creating Meaningful and Memorable Brand Identities【電子書籍】[ Michael Phillips ]

＜p＞Brands that make an impact and have staying power do one thing: they mean something real to the people they serve. In Soul, Inc., copywriter Michael Phillips opens his playbook for building soulful brandsーthe kind remembered for their purpose, not just their looks. This is a practical, sleeves-rolled-up guide to crafting a verbal brand identity that creates a meaningful and lasting connection to its audience: names, taglines, voice, stories, websites, ads, and more. Mike learned by doingーover nearly two decades naming brands, writing their stories, developing their personalities, shaping taglines and headlines, building websites, creating ads and pitch decks, scripting videos, and ghostwriting articles. The result is a clear, teachable process you can use immediatelyーwhether you're a copywriter, brand strategist, founder or marketer. Inside you'll learn how to: - Build a verbal identity that outlasts campaigns and design trends. - Turn fuzzy ideas into a brand narrative people actua．．．楽天市場のショップで商品詳細の続きを見る