The Forgotten Foundations of Fundraising Practical Advice and Contrarian Wisdom for Nonprofit Leaders【電子書籍】[ Jeremy Beer ]

＜p＞＜strong＞An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what ＜em＞really＜/em＞ drives successful fundraising.＜/strong＞＜/p＞ ＜p＞In ＜em＞The Forgotten Foundations of Fundraising＜/em＞, Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.＜/p＞ ＜p＞The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements ．．．楽天市場のショップで商品詳細の続きを見る