Green Giants How Smart Companies Turn Sustainability into Billion-Dollar Businesses【電子書籍】[ E. Williams ]

＜p＞What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. ＜em＞Green Giants＜/em＞ examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:＜/p＞ ＜ul＞ ＜li＞The Iconoclastic Leader＜/li＞ ＜li＞Disruptive Innovation＜/li＞ ＜li＞A Higher Purpose＜/li＞ ＜li＞Built In, Not Bolted On＜/li＞ ＜li＞Mainstream Appeal＜/li＞ ＜li＞New Behavioral Contract＜/li＞ ＜/ul＞ ＜p＞Packed with eye-ope．．．楽天市場のショップで商品詳細の続きを見る