Capturing Campaign Effects【電子書籍】

＜p＞＜em＞Capturing Campaign Effects＜/em＞ is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, ＜em＞Capturing Campaign Effects＜/em＞ examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects.＜/p＞ ＜p＞"＜em＞Capturing Campaign Effects＜/em＞ is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses."＜br /＞ --Arthur Lupia, University of Michigan＜/p＞ ＜p＞"What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and ．．．楽天市場のショップで商品詳細の続きを見る