Brand Strategy and Management for Law Firms【電子書籍】[ Sean Larkan ]

＜p＞An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Managing Partner’s Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm’s most invaluable asset. Specifically, this report will help you to: Understand the key elements of personal brands, firm brand, and the employment brand ? and how they relate to each other; Align your brand strategy with your overall firm strategy, vision and values; Realise the importance of brand names, icons or logos, design and aesthetics; ・ Understand the key brand considerations when using online channels ? websites, blogs, LinkedIn, Twitter and Facebook．．．楽天市場のショップで商品詳細の続きを見る