Military Recruiting The recruiting process of governmental institutions using the European example of the German Federal Armed Forces and its transformation from a conscript army to a professional army (Recruitment and Employer branding 【電子書籍】

＜p＞The study on "Military Recruiting" explores the complexities of military recruitment and presents them in a global economic science context. It is not only a primary scientific study on employer attractiveness of state institutions on the example of the German Federal Armed Forces, offering a comparison with other European armies and the US military, but covers the theme of employer branding from work-life balance to global economic aspects. For the implementation of the results the two levels of internal and external influencing factors that affect the choice of the employer were determined: "instrumental dimension (objective (pre-)knowledge)" and "symbolic dimension (subjective emotions)". A particular intention of this work is to show how scientific research in civil-military context and civilian use may not only complement each other but also constitute an interdependent benefit extension. The core study covers not only "The attractiveness of the Bundeswehr as an employer in the．．．楽天市場のショップで商品詳細の続きを見る