Trainwrecks How Corporate Reputations Collapse And Managements Attempt to Rebuild Them【電子書籍】[ John J. Barr ]

＜p＞Every year corporations and individuals stumble into crises that damage and sometimes destroy their reputations. These crises strike companies across the economy in sectors as diverse as banking, manufacturing, oil and gas, food processing, high technology, resource development and professional sport. What triggers these corporate disasters? How can a company minimize the risk that it will be hit with a crisis? If you land in a crisis, what’s the best way to practice damage control? In the event that your reputation implodes, what’s the path back to public acceptance? John Barr reaches into his thirty year career as one of North America’s leading crisis managers to answer the toughest questions about “the day every good executive worries about, or should.” His tough-love answers are required reading for executives of companies large and small who care about their reputations. Barr zeroes in on executive behavior (and misbehavior) in nine different corporate crises. Viewed up close, ．．．楽天市場のショップで商品詳細の続きを見る