Money Games Profiting from the Convergence of Sports and Entertainment【電子書籍】[ David M Carter ]

＜p＞＜strong＞"A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls." ーDavid Stern, NBA Commissioner＜/strong＞＜/p＞ ＜p＞The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry's continued growth and financial success. ＜em＞Money Games＜/em＞ not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technol．．．楽天市場のショップで商品詳細の続きを見る