International Business and Culture Challenges in Cross-Cultural Marketing and Management【電子書籍】

＜p＞＜em＞International Business and Culture: Challenges in Cross-Cultural Marketing and Management＜/em＞ explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars. The authors delve into the profound impact of cultural dimensions on various aspects of international business, marketing, human resource management, and organisational structure. They examine the theoretical frameworks underpinning these studies through a meticulous narrative literature review and case studies.＜/p＞ ＜p＞The significance of understanding cultural influences on business decisions becomes paramount in an increasingly interconnected world. The book addresses challenges faced by companies operating across diverse cultures, emphasising the need for adaptation in international marketing and management. Based on practical examples, the research focuses on identifying the most culturally sensitive areas in international business and explores the cruci．．．楽天市場のショップで商品詳細の続きを見る