Performing Consumers Global Capital and its Theatrical Seductions【電子書籍】[ Maurya Wickstrom ]

＜p＞＜em＞Performing Consumers＜/em＞ is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.＜/p＞ ＜p＞Looking at our performative desire to ‘try on’ otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and ＜em＞The Lion King＜/em＞; and The Forum Shops at Caesar’s Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand’s fictional meanings.＜/p＞ ＜p＞To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:＜/p＞ ＜ul＞ ＜li＞the history of capital’s relationship with theatre＜/li＞ ＜li＞political developments in the United States＜/li＞ ＜li＞recent work in political science, philosophy, and performance stu．．．楽天市場のショップで商品詳細の続きを見る