How to Get Away with Murder in Marketing: Forensic Marketing【電子書籍】[ D. Anthony Miles ]

＜p＞This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing.＜/p＞ ＜p＞D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on:＜/p＞ ＜p＞? Five types of marketing evidence categories;＜br /＞ ? Different types of forensic marketing investigations;＜br /＞ ? Four types of forensic investigation of marketing financial statements;＜br /＞ ? Ways to conduct an audit and minimize blind spots in an investigation.＜/p＞ ＜p＞The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more.＜/p＞ ＜p＞Get an arsenal of tools to condu．．．楽天市場のショップで商品詳細の続きを見る